ITV's Planet Woo
Client
ITV
Industry
Media Platfom & E-commerce
Skills demonstrated
UX Research - Product architecture - UI design - Design systems
A Gen-Z platform designed to make wellness discoverable, aspirational and culturally relevant.
Planet Woo is a feel good shopping concept and media platform on a mission to turn generation anxious into generation zen. An ITV media brand, woo makes wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.
01 The Problem
The Woo brand was created to be a feel good movement, the antidote to the toxic new cycle with the intention of making
wellness a part of Gen-Z culture.
The product had been designed by a brand agency to reflect Gen Z visual trends, however little attention had been made to the general usability of the product or design for conversion. As a result the product was underperforming and had high drop off, and low conversion rates.
02 My role
I was contracted by Planet Woo on an ongoing basis to lead UX/UI design on the product, working with the product manager, engineers, creative director, editorial and marketing team to improve both the usability and visual aesthetic of the product.
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We worked project by project on different areas of the product with the key objectives in mind:
- Conversion rate
- User experience (from a Gen Z perspective)
- Visual delight
